Architecture can do more.

We like to think of Blank Space as an office for thought provocation, challenging architecture to rethink its role in society by speaking about things we can all relate to.

Blank Space is an online platform for architecture, founded in 2013 by Matthew Hoffman and Francesca Giuliani. Matthew is an architect who believes architecture can be more interesting, more fun and more social. Francesca is a journalist who believes that communication is omnipresent, and that good communication helps great ideas change the world. Through competitions, publications, and projects, we uncover the true power of architecture by creating new opportunities for design to engage the public.


Francesca Giuliani

Francesca is an Italian journalist. Born and raised in Rome among beautiful ruins and open piazzas, she moved to New York City in 2010 and embraced the grid and the skyscrapers. Francesca has a BA in Communications, a Masters in Government Studies and Public Communication, and was a Visiting Scholar at NYU and CUNY. As a Semiotics and Journalism major, Francesca believes that the prerogative of being a human is to tell stories, create narratives to make sense of our experience, and build meaning.



Anna Creatura

Born in Penrith, UK and raised in Rochester, NY, Anna moved to New York City to get her BA in Visual Arts. She is a graduate of the Global AD program at the Architectural Institute in Prague and is currently working towards her Masters in Architecture at Columbia GSAPP. Before starting at Blank Space, Anna worked to facilitate innovation and creativity at a variety of institutions, including EFP Productions, Kiss+Cathcart Architects, and Alvin Ailey American Dance Theater.


Matthew Hoffman

As Madeline Gins once defined him, Matthew is an architectural “coordinologist.” Trained in architecture at Penn State University, Matthew’s work as a Communications Director in a variety of architecture firms connects people to produce better design and generates public engagement around well crafted ideas. Matthew has collaborated with HWKN (Hollwich Kushner), C-LAB, Mas Context, Polar Inertia, Bruce Mau Design, and was a Visiting Professor at The University of Pennsylvania in 2012. He co-founded Blank Space with his wife Francesca in 2013.



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